OpenAI partners with Schibsted Media Group

Source: OpenAI Date: 2025-02-10 URL: https://openai.com/index/openai-partners-with-schibsted-media-group

Summary

Title-only: OpenAI announces a licensing and partnership agreement with Schibsted Media Group — the largest Nordic media company, owning major newspapers in Norway (Aftenposten, VG), Sweden (Aftonbladet, Svenska Dagbladet), and Finland (Helsingin Sanomat). Schibsted provides licensed news content to OpenAI for training and/or retrieval, in exchange for compensation and access to AI tools for newsroom operations. February 2025 continues the news publisher licensing series.

Implications

The Nordic news licensing thread. Schibsted’s partnership gives OpenAI licensed access to high-quality Nordic-language news content — covering Norwegian, Swedish, and Finnish — which improves model performance in languages that are underrepresented in English-dominated training data. For Schibsted, this is both revenue and a hedge: licensing content to OpenAI reduces legal risk from unauthorized use claims while giving newsrooms access to AI tools.

European media partnership pattern. Schibsted joins Le Monde, Prisa, GEDI, and Condé Nast in OpenAI’s European publisher licensing portfolio. The pattern — major national media groups licensing to OpenAI — is building OpenAI’s European media relationships ahead of EU copyright liability decisions. Each licensing deal weakens the legal position of holdouts (like the NYT) who argue that AI training on news content is infringement rather than licensed use.