Driving growth and ‘WOW’ moments with OpenAI

Source: OpenAI Date: 2025-03-12 URL: https://openai.com/index/ly-corporation

Summary

Case study featuring LY Corporation (formerly Line/Yahoo Japan parent) on using OpenAI to drive user growth and create notable product moments. LY Corporation operates Line (the dominant messaging app in Japan, Thailand, Taiwan) and Yahoo Japan — the deployment likely covers conversational AI within Line, content recommendations, and search enhancement for Yahoo Japan’s large user base.

Implications

Platform thread. LY Corporation’s scale (100M+ Line users across Asia) makes this one of the largest consumer deployments of OpenAI models outside the U.S. The Line integration is particularly relevant: conversational AI embedded in a messaging platform is a distribution channel that doesn’t require users to change behavior (they’re already in Line). OpenAI’s Japan strategy depends heavily on partnerships like this to achieve consumer reach in a market where domestic AI alternatives are also emerging.