A Blog, If You Can Keep It

Source: fly.io Date: 2025-04-10 URL: https://fly.io/blog/a-blog-if-kept/

Summary

Meta-essay by Ptacek announcing a shift in Fly.io’s blogging strategy: away from infrequent, Hacker News-optimized “EffortPosts” (2000+ words, carefully edited, bottlenecked by internal coordination) toward more frequent, less curated publishing — “a normal blog like it’s 2008.” The trigger: observing Simon Willison’s prolific output without audience exhaustion. No technical content; purely editorial philosophy.

Implications

Fly.io as signal source. This is important context for reading fly.io signals on the radar: the blog that follows this post is explicitly higher-volume and lower-editorial-bar than what came before. Signals from 2025-04-10 onward should be weighted accordingly — more frequent but individually less polished. For Ellis, the implication is that fly.io has become a richer signal source post-April 2025, producing more raw perspective (MCP takes, agent essays, GPU postmortems) than a curated technical publication would. The Willison comparison is apt: both are building a body of work rather than a portfolio of highlights.