How evals drive the next chapter in AI for businesses

Source: OpenAI Date: 2025-11-19 URL: https://openai.com/index/evals-drive-next-chapter-of-ai

Summary

Summary

OpenAI published a guide on how enterprise businesses can use evaluations (evals) to measure and improve AI performance in their specific deployment contexts. The November 2025 piece covers how to design evals for business use cases, interpret results, and use evaluation signals to select models and fine-tune for domain-specific tasks.

Implications

Enterprise/platform thread. Evals education for enterprise customers signals maturation of the enterprise AI market: the early question was “can AI do this?” and the current question is “how do we know whether our AI deployment is working?” OpenAI’s push to teach enterprises to run their own evals serves a retention function — organizations with robust internal evaluation infrastructure become more invested in the OpenAI platform. It also reflects the competitive pressure from fine-tuning and open-weight alternatives; evaluations help enterprises justify the premium for frontier models when cheaper alternatives are available.