Developers can now submit apps to ChatGPT

Source: OpenAI Date: 2025-12-17 URL: https://openai.com/index/developers-can-now-submit-apps-to-chatgpt

Summary

OpenAI opening ChatGPT to third-party app submissions — formalizing an app store-like ecosystem within ChatGPT where developers can publish GPTs or operator-built experiences for discovery by ChatGPT users. This expands the earlier GPT store (launched January 2024) to a broader submission model with presumably more discovery and monetization infrastructure.

Implications

Platform thread. A developer submission process turns ChatGPT from a product into a platform with a marketplace. The December 2025 timing aligns with OpenAI’s enterprise and consumer push: more apps = more reasons to stay in the ChatGPT interface rather than going to competing tools. The competitive response is Apple’s App Store dynamic: OpenAI as gatekeeper for AI app discovery. Watch for revenue sharing terms and curation policies, which will determine developer adoption.