Gemini launches new personalisation features in the UK

Source: Google Date: 2026-04-29 URL: https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/gemini-launches-new-personalisation-features-in-the-uk/

Summary

Google rolling out Gemini personalization in the UK (April 29): Memories feature (learns from conversations), memory import from competing AI assistants (copy-paste prompt), chat history import (ZIP file upload from other platforms). The switching tools from March’s Gemini Drop reach the UK.

Implications

• Google is the only vendor building competitive switching tools that pull data from rivals
• Memory import creates a one-way switching funnel — easy to import, sticky once personalized
• The context portability debate gets practical: Gemini offers import, but not export
• UK-first rollout may signal regulatory caution (UK AI regulation lighter than EU)