Preferred Sources is now available in all languages.

Source: Google Date: 2026-04-30 URL: https://blog.google/products-and-platforms/products/search/preferred-sources-language-expansion/

Summary

Google Search’s Preferred Sources feature — which lets users star news outlets and sites to increase their frequency in Top Stories — is now rolling out globally across all supported languages. The feature had already attracted over 200,000 unique sources bookmarked by users, with starred sites receiving twice the click-through rate. Google also provides publisher tools to help outlets encourage readers to add them.

Implications

• Feeds the search personalization and publisher power thread: Preferred Sources shifts editorial curation partially to users, which benefits established publishers with loyal audiences and disadvantages algorithmic discovery of newer sources.
• The 2x CTR differential is a meaningful engagement signal — once users star a source, they engage more, creating a reinforcing loop that concentrates traffic on starred outlets.
• For AI search competitors: personalized source preferences are a defensible moat that pure answer-engine products (Perplexity, AI Overviews) don’t yet match at scale.