We’re bringing Walmart Connect to Display & Video 360.

Source: Google Date: 2026-06-11 URL: https://blog.google/products/marketingplatform/360/walmart-connect/

Summary

Google’s Display & Video 360 now integrates Walmart Connect’s first-party retail audience data, enabling advertisers to target YouTube campaigns against Walmart’s 150 million weekly US customers and measure closed-loop impact on Walmart sales. The integration also connects to Google’s Gemini models for planning and measurement across the purchase journey.

Implications

Low-signal for the AI engineering landscape. This is a retail media / programmatic advertising partnership. The Gemini mention is incidental integration glue, not a capability signal. No bearing on agent-layer convergence, open-weight models, or dev-tooling. File under: Google ads / retail media partnerships.